Custom actions

Special Projects

They are a response to the current needs of demanding Advertisers, in order to achieve the desired communication goals, often as a supplement to a standard spot campaign. These projects are created with the participation of the strategy team and precisely respond to the Marketer’s brief.

Product placement

A form of promotion that involves presenting a Marketer’s goods, services or trademark in such a way that they are an integral part of a television production. The strength of such a message is originality, credibility and showing the product in action. Product placement can be done in films or series, in entertainment programs and talk shows. Emission outside advertising blocks. 

Channel Partnership

A commercial spot featuring the station’s program elements and/or its logo with the Marketer’s advertising message. It is broadcast as part of an exclusive advertising block, using the title “Program Partner” / “Channel Partner”.  This form of custom advertising guarantees the Advertiser exclusive rights to the campaign, which significantly strengthens the message and makes it even more qualitative.

The Wing

Emission of a creative and short commercial opening or closing the break in combination with the “Advertisement” board. The Client’s advertising spot together with a wing creates at the same time image and attention-getting communication for the viewers.

Sponsorship bar

Graphic form of promotion consisting of 10″ presence on program trailers. Allows to create a creative and distinctive from the clutter advertising message.

Vignette

Special advertising material in a slightly longer form, showing the Advertiser’s brand/products in a natural environment for the station. The vignette is broadcast in an exclusive commercial break, full branding and a “call to action” message is possible.